How Does Authentix Shield Brands from Online Fraud?

March 18, 2024
In a digital landscape plagued by fake goods and scams, brands require strong defenses. Authentix offers a potent solution, leveraging AI and machine learning to identify and combat up to 90% of online counterfeiting and trademark violations. Their technology scrutinizes over 330 web marketplaces and social channels, rigorously defending brands’ reputations and earnings.Authentix’s vigilant approach covers not just the visible web but also the shadowy corners of the darknet and the complex world of NFTs. Their broad security measures are a clear indication of their dedication to protecting brands on all fronts. With Authentix’s help, brands can trust in the removal of some 300,000 illicit listings a month, and the assistance provided in effective offline enforcement actions, thereby reinforcing consumer confidence in genuine products and maintaining the sanctity of global brands’ identities.

Comprehensive Online Brand Protection

Authentix champions extensive protection for brands online, offering vital services for brand security. Their platform, CaseDynamx, showcases their commitment by meticulously tracking each infringement case from start to finish, ensuring comprehensive management. Alongside digital strategies, Authentix reinforces brand safety with physical measures like secure printing and tamper-evident seals that deter counterfeiters.Key to their strategy is the Verisite™ database, which complements rigorous online probes to prevent brands from unintentionally supporting fraudulent sites with their ads. Authentix’s expertise is not confined to the digital realm—they also provide on-the-ground services, especially in regions like China and India, where counterfeit goods abound. Their integrated approach involves offline investigations and legal assistance, showcasing Authentix’s dedication to combating the complex issue of online and physical brand fraud globally.

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