With escalating climate volatility turning once-in-a-century flood events into alarmingly frequent occurrences, the global demand for precise, actionable forecasting has reached a critical juncture for asset protection and public safety. This new reality places immense pressure on industries to adopt technologies that can predict and mitigate the devastating impact of rising waters. In a decisive move to strengthen its technological leadership and accelerate its international growth, live flood forecasting specialist Previsico has announced the appointment of Mark Pinkerton as its new Chief Technology Officer.
As Floodwaters Rise Can Technology Provide an Ultimate Early Warning
The increasing frequency and severity of global flooding present a formidable challenge to governments, insurers, and businesses. Traditional methods of flood response are often reactive, dealing with the aftermath of a disaster rather than preventing its worst effects. The paradigm is shifting toward a proactive stance, where advanced technology offers the potential to provide an indispensable early warning system.
This technological frontier is where companies like Previsico operate, developing sophisticated models that deliver live, street-level flood forecasts. By harnessing vast datasets and cutting-edge analytics, these platforms aim to transform how societies prepare for and respond to flood risk, turning unpredictable threats into manageable events. The effectiveness of such systems hinges on their ability to scale globally while maintaining pinpoint accuracy, a challenge that requires constant innovation and robust engineering.
The Growing Need for Proactive Flood Intelligence
In sectors such as insurance and asset management, the financial and operational stakes of flooding are immense. The industry is moving away from a model of reactive compensation toward one of proactive risk mitigation. Insurers are increasingly leveraging predictive analytics to warn clients of impending floods, enabling them to take preemptive measures like moving assets to higher ground or deploying temporary flood barriers.
Previsico has positioned itself as a key innovator in this space by providing live, actionable flood intelligence that empowers this shift. Its platform offers real-time forecasting that allows organizations to make informed decisions hours before a flood occurs, minimizing damage and ensuring business continuity. This capability is becoming an essential tool for managing climate-related risk in an ever-changing environmental landscape.
Introducing Mark Pinkerton a New Force Behind Previsicos Tech Engine
Stepping into this critical role, Mark Pinkerton brings a wealth of experience forged in risk, resilience, and catastrophe modeling. His distinguished career includes senior technical leadership positions, such as Senior Vice President of Software Engineering at sustainability intelligence platform Risilience and Senior Director of Analytics at Guidewire Software. He also spent over a decade at Moody’s RMS, a leader in catastrophe risk modeling, solidifying his deep expertise in the complex analytics central to Previsico’s mission.
Pinkerton’s strategic mandate is clear: to spearhead Previsico’s global technology strategy, oversee product development, and manage engineering operations. His primary objective is to scale the company’s advanced forecasting platform to support aggressive expansion while ensuring its technology evolves to meet the complex demands of customers and regulators worldwide. This involves aligning technological advancement with the practical needs of those on the front lines of flood resilience.
Leadership Perspectives on the Pivotal Appointment
Previsico’s CEO, Jonathan Jackson, expressed confidence in the appointment, highlighting Pinkerton’s unique qualifications. Jackson stated that Pinkerton’s extensive experience with complex analytics and large-scale, enterprise-grade platforms makes him a “perfect fit” to drive the company’s technology vision forward. This background is seen as crucial for navigating the technical challenges of scaling a sophisticated forecasting system for new international markets.
From his perspective, Mark Pinkerton noted he is joining the company at a “pivotal moment” in its growth trajectory. He articulated his ambition to leverage his expertise to enhance the flood forecasting platform further, contributing directly to a future where businesses and communities are better equipped to withstand the impacts of flooding. His focus will be on building a more resilient world through technological innovation.
A Strategic Roadmap for Global Technological Leadership
The immediate priority for the new CTO is to fortify Previsico’s technology platform to support its ongoing expansion in key markets, including the United Kingdom and the United States. This involves strengthening the infrastructure to handle increased data loads and user demand, ensuring the system remains reliable, fast, and accurate as its geographic footprint grows.
Looking toward the future, the long-term vision involves a commitment to continuous innovation to maintain Previsico’s position at the forefront of flood forecasting. This strategic roadmap includes advancing the core modeling technology, integrating new data sources, and exploring next-generation predictive capabilities. The ultimate goal was to not only lead the industry but also to contribute meaningfully to creating a more flood-resilient global society.
