I’m thrilled to sit down with Simon Glairy, a renowned expert in wearable technology with a deep understanding of smartwatches and their evolving ecosystems. With years of experience analyzing devices like the Apple Watch, Simon has tested every model since the first generation in 2015 and keeps a pulse on the latest trends, rumors, and updates. In this conversation, we dive into the world of Apple Watches as of August 2025, exploring how to choose the right model, the best timing for a purchase, and what makes each current and past version stand out—or fall short. We’ll also unpack the unique recommendation system Simon uses to guide both new buyers and those looking to upgrade. Let’s get started!
How does this guide on Apple Watches aim to help people navigate their choices, and who do you think benefits most from it?
I created this guide to simplify the often overwhelming decision-making process around Apple Watches. For newcomers to smartwatches, it breaks down the basics of what each model offers, helping them pick a device that matches their needs without getting lost in tech jargon. For those looking to upgrade, it offers clear comparisons and advice on whether their current model still holds up or if a newer version is worth the investment. I think anyone curious about Apple Watches—whether they’re first-time buyers or long-time users—can find value here, especially with the detailed insights on timing and future releases.
Can you walk us through the traffic light system you use for recommendations and what each color signifies in terms of a model’s viability?
Absolutely, the traffic light system is a straightforward way to cut through the noise. A green rating means the Apple Watch is a fantastic choice—highly recommended for at least the next few years due to strong performance, value, and software support. Orange indicates a solid device but with a catch, often tied to value or looming updates, so buyers should weigh the pros and cons. Red is a hard pass—these models are outdated, whether due to poor availability, performance issues, or lack of software updates, and they’re just not worth considering anymore.
Why do you believe August 2025 isn’t the ideal time to buy a new Apple Watch, and what’s on the horizon that might influence a buyer’s decision?
Right now, in August 2025, we’re just weeks away from Apple’s annual September refresh, which historically brings new models and features. Industry buzz suggests we’re in for a significant update this year—potentially three new smartwatches, the biggest shake-up since 2022. Buying now means you might miss out on cutting-edge tech or better pricing on current models once the new ones drop. Unless you snag an unbeatable deal and don’t care about the latest bells and whistles, I’d say hold off for what’s coming next month.
Let’s dive into the Apple Watch Ultra 2. What sets it apart as a premium option in the current lineup?
The Ultra 2, released in 2023, still stands out as the pinnacle of Apple Watch experiences. Its two-day battery life is a game-changer compared to the single-day limit of most other models, and it boasts the brightest, most durable display in the range. Plus, its bold design exudes personality, especially for outdoor enthusiasts or those wanting a rugged look. It’s pricey, no doubt, but for the premium features and long-term compatibility with software updates, it’s a top contender—even with an orange rating due to the expected Ultra 3 release in 2025.
Speaking of design, how does the Apple Watch Series 10 differ from previous Series models, and what’s your take on its appeal?
The Series 10, launched in 2024, marks a subtle but noticeable shift in design. It’s the thinnest and lightest Series watch yet, with a larger edge-to-edge display that even outdoes the Ultra models in screen real estate. This sleekness appeals to a wide audience looking for a modern, less bulky feel. However, the single-day battery life remains a sticking point, and the larger case sizes—42mm and 46mm—might not suit smaller wrists. Despite its orange rating due to the upcoming Series 11, I still see it as a great pick for most people wanting a balance of style and power.
Turning to the Apple Watch SE 2, how does it hold up against newer models, and what keeps it relevant despite its age?
The SE 2, from 2022, is a bit of an underdog. Its design mirrors the older Series 4-6, lacking the updated look of the Series 7-10 or Ultra models, and it shares the same one-day battery life limitation. Yet, it remains relevant for budget-conscious buyers because it runs the latest watchOS 11 smoothly and delivers core Apple Watch features like iPhone integration and fitness tracking. That said, with a major upgrade rumored for 2025 and software support likely ending after watchOS 12, I’m cautious about recommending it long-term.
Looking at older models like the Series 9 or even the original Ultra, how do you weigh their value for someone hunting for a deal?
Older models can be hidden gems if you’re after savings. The Series 9, for instance, carries a green rating because it’s nearly on par with the Series 10 in performance, just with a slightly smaller, thicker design. It’s a smart way to save money without sacrificing much, especially since stock is still decent and it’ll handle future updates well. The original Ultra is trickier—while it’s very similar to the Ultra 2, stock is scarce, and the price difference often isn’t significant enough to justify over the newer version. For deal-hunters, I’d prioritize models like the Series 9 where value and usability align.
What’s your forecast for the future of Apple Watches, especially with the anticipated releases in September 2025?
I’m excited about what’s coming in September 2025. If the rumors hold, we’re looking at a major refresh—potentially three new devices, which could redefine the lineup with fresh designs, enhanced features, or even better battery life. I expect Apple to push boundaries with health and fitness tracking, possibly integrating more advanced sensors. This could shift the value proposition of current models like the Ultra 2 or Series 10, making waiting a smart move for many. Long-term, I see Apple Watches becoming even more personalized and integral to daily life, blending seamlessly with health tech and AI-driven insights. It’s an exciting time to watch this space evolve!
