How Will the Aviva and NatWest Partnership Benefit Customers?

December 5, 2024

NatWest and Aviva’s recent five-year partnership aims to significantly enhance the insurance offerings available to NatWest’s customers, providing them with a wider array of protection services. This collaboration expands upon the existing relationship NatWest has with AIG Life, now incorporated under Aviva, allowing the addition of several critical insurance products, including term life, critical illness, and guaranteed over-50s life insurance.

A standout feature of this partnership is the incorporation of Aviva’s Digicare+ app, a tool designed to boost early detection, management, and prevention of health issues. The app aims to empower users with valuable health insights, helping them maintain better overall well-being. In terms of the customer experience, the insurance purchasing process will become more streamlined and efficient. Mobile banking apps with pre-populated information, along with online platforms and phone services, will simplify the procedure. This modernization ensures a seamless experience, making it easier and quicker for users to obtain the insurance coverage they need.

Additionally, a notable advancement is the integration of term life insurance quotes within digital mortgage applications. This integration will remove some of the traditional hurdles associated with purchasing insurance, essentially embedding these offerings within routine financial transactions. Highlighting the commitment of both companies to innovate and enhance the accessibility of financial protection, Daren Boys of Aviva pointed out the complementary nature of NatWest’s advanced digital strategy and Aviva’s top-notch underwriting and pricing capabilities.

Lloyd Cochrane from NatWest stated that this partnership is a strategic move to better meet the evolving needs of their customers, with plans to gradually roll out these offerings through 2025. By leveraging Aviva’s expertise in insurance and technological solutions, the collaboration aims to deliver comprehensive protection products, ensuring NatWest customers have access to some of the best insurance services available in the market. This initiative represents a major step forward in making reliable, efficient, and innovative insurance solutions broadly accessible across the UK.

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